Khaalz England is an online retailer offering beautifully crafted leather products to customers around the world. I completely redesigned the site in order to highlight the personalization services, as well as the products themselves.
A BRAND NEW IDENTITY
My brief was to create a luxurious e-commerce site that challenged the traditional look and feel of online leather goods stores, but at the same time, making it simple and intuitive for customers to complete their transaction with the brand and encourage brand loyalty with a rewards system.
A RESPONSIVE APPROACH
Mobile-ready designs tailored for narrow screen sizes were created in an attempt to maintain the customer experience when moving from desktop to mobile devices. The responsive approach increased the site's reach to tablet and mobile audiences, subsequently increasing sales and conversion rates.
One of Khaalz England's most prominent features is their product personalisation service. I wanted to make the process as simple and straightforward as possible, all while giving the customer a preview of the final product.