Pure and Simple Charm
Pure and Simple Charm is a small family run business and online store that has been offering unique handmade products to its loyal customers since 2014.
I worked with Brian from Pure and Simple Charm to design and develop their new online shop and blog, expand their online reach and advertise their handcrafted Etsy products.
I actualized a clean, simple and bright design in an attempt to focus the visitor's attention on the products on display. The pages are free of distractions that may affect the site's user experience, ultimately achieving a relaxing, engaging online shopping experience.
An important service I was asked to highlight was product configuration for their customizable gift boxes. Users are able to buy gift boxes and customize the contents to their liking. Product-specific options can be changed for each and every product in the set, all without having to navigate to another page.